Define and elevate brand identities with our comprehensive Branding Design course. Perfect for anyone looking to master the art of branding, this course covers the foundational elements of creating logos, choosing colours, and crafting a brand's visual narrative that resonates with audiences.
Overview
From understanding brand strategy to creating cohesive style guides, you’ll learn how to build a brand that stands out across digital and print media. Through real-world projects, you’ll design logos, brand assets, and develop a strong visual identity that aligns with a company’s core values and audience expectations.
Course Content
Introduction to Branding and Brand Strategy
- What is branding?: Brand identity vs. brand image
- Brand strategy: Defining brand values, mission, and positioning
- Target audience research: Understanding customer personas and market segments
- Assignment
Visual Identity Basics
- Logo design principles: Simplicity, scalability, and memorability
- Typography in branding: Selecting the right fonts for your brand
- Color theory: Psychological effects of color and choosing brand colors
- Assignment
Creating Brand Assets
- Designing visual elements: Business cards, social media graphics, packaging, etc.
- Brand consistency: Ensuring uniformity across all touchpoints
- Introduction to creating brand style guides
- Assignment
Introduction to JavaScript
- Brand storytelling: Communicating a brand’s story through visuals
- Building brand trust: Aligning visuals with brand values and customer emotions
- Case studies: Examining successful brand identities)
- Assignment
Intermediate JavaScript and Project Work
- Applying branding to digital platforms: Website, social media, ads
- Print media: Business cards, letterheads, packaging
- Best practices for designing across mediums: Maintaining visual coherence
- Assignment
Final Project & Deployment
- Final branding project: Create a comprehensive brand identity for a real or fictional business
- Brand style guide creation: Documenting logo usage, colors, typography, etc.
- Portfolio preparation: Compiling projects into a cohesive branding portfolio
- Final Assignment