About Project
The project began with an in-depth consultation with Okeyode, an esteemed estate surveying and valuation firm. We aimed to understand their vision, core values, and target audience. Through a series of meetings, we gathered essential insights into the firm's history, services, and desired brand perception. This foundational step was crucial in ensuring that the logo design would authentically represent Okeyode's professional and trustworthy image within the real estate industry.
Concept Development
With a clear understanding of Okeyode’s requirements, our design team conducted extensive market research. We analyzed competitors' logos, industry trends, and visual branding strategies to identify opportunities for differentiation. Armed with this knowledge, we brainstormed and sketched initial logo concepts. The goal was to create a logo that was not only visually appealing but also symbolized the firm's expertise, reliability, and innovative approach to estate surveying and valuation.
Design and Iteration
We transitioned from sketches to digital mockups, experimenting with various styles, color schemes, and typography. Multiple iterations were created, each presenting a unique aspect of Okeyode's identity. The designs were refined based on feedback from internal reviews and the client, focusing on elements that resonated most with Okeyode’s brand ethos. This iterative process ensured that the final design was polished, professional, and reflective of the firm’s values.
Finalisation
After several rounds of revisions and refinements, we presented the final logo design options to Okeyode. The presentation included mockups of the logo in various applications, such as business cards, letterheads, and digital platforms, to demonstrate its versatility and impact. The selected design featured a sophisticated and modern aesthetic, incorporating elements that conveyed trust, stability, and expertise. Okeyode's team was thoroughly impressed, and the design received unanimous approval.
Implementation
Upon approval, we prepared the logo files in multiple formats suitable for various media, ensuring easy integration across all of Okeyode’s branding materials. We also provided a comprehensive brand guideline document detailing the correct usage of the logo, color palettes, and typography to maintain consistency. The successful delivery and implementation of the new logo marked the culmination of a collaborative and creative process, resulting in a powerful visual identity for Okeyode that will enhance their brand presence and recognition in the marketplace.
